Glossary
Speed to lead
One term from the glossary, defined on its own page: what it means to anyone who meets it, and how we use it.
In short
Speed to lead is the time between a new enquiry arriving and the business giving its first useful answer, and it decides which firm gets the conversation while the prospect is still deciding. It measures the first reply that answers something, not an acknowledgement, so an automatic receipt email does not stop the clock.
In practice
What it means for a business.
Most enquiries go to whoever answers first, so we treat response time as something the design of first contact settles, never a target a team has to chase.
Read why the first useful answer wins the enquiry, or see every term defined once.
Book a strategy call
Thirty minutes. A clear plan.
Thirty minutes on the question that brought you here, answered against your own figures rather than ours.
Book a thirty-minute call
Pick a time straight from the diary. If you would rather write first, email us and a person replies, usually the same working day.