Glossary
After-hours capture
One term from the glossary, defined on its own page: what it means to anyone who meets it, and how we use it.
In short
After-hours capture is a business's ability to answer, qualify, and book the enquiries that arrive outside opening hours, instead of collecting names for a callback the next morning. It is measured by what completes while you are closed, not by how many messages were waiting when you opened.
In practice
What it means for a business.
Evenings and weekends are when many people research and decide, so the businesses that answer in those windows take enquiries their competitors never see.
Read what an unanswered enquiry actually costs, or see every term defined once.
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