The Case Qualifier
Answers every enquiry on the spot, confirms deposit, income basis, and timeline, and books only placeable cases into the broker's diary.
Professional Services · Mortgage Brokers
A buyer who has just had an offer accepted wants to talk tonight, not on Monday. Your AI receptionist answers the moment they enquire, confirms the case, and books the fact-find before a rival broker calls back.
Who you are dealing with
7 Minds Systems is chaired by Ali Reza Eta, and we run our own group companies on the system we sell.
How we handle your data is written into your build contract, and set out in full on the security page.
A premium website and a managed AI workforce for mortgage brokers, answering every enquiry at any hour and taking it through qualification to a booked slot in your calendar.

For mortgage brokers, an Autonomous Digital Branch pairs a premium website with a managed AI workforce that answers every enquiry at any hour and takes it through qualification to a booked slot in your calendar. An AI employee differs from a chatbot in one way that matters: it owns a defined job, qualifies and books end to end, then hands a briefed enquiry to a human.
What the branch does for mortgage brokers
Purchase, remortgage, and product-transfer enquiries are answered the moment they land, because in mortgages the first broker to respond usually wins the case.
Deposit, income basis, and timeline are confirmed up front, so appointments go on real, placeable cases.
Clients are reminded ahead of their product expiry, so the remortgage stays with you instead of drifting to a comparison site.
What the status quo costs
Mortgage enquiries are urgent and arrive at all hours, and the buyer simply rings the next broker if you do not pick up.
Brokers waste hours on cases that were never placeable, because deposit, income, and credit position were not checked before the appointment.
Existing clients reach product expiry without a prompt and remortgage elsewhere, so the retention fee quietly walks out of the door.
Protection and general-insurance cross-sales get forgotten in the rush of the purchase, leaving revenue and client cover on the table.
The workforce we build for mortgage brokers
Not a single chatbot. A briefed team, wired into your calendar and the systems you already run, handling the front of house your practice could never staff at all hours.
A briefed team for mortgage brokers
4 AI employees, one front of house, no closing time.
Each role beside this owns a single job and runs it day and night, wired into your calendar and the systems you already run. Every regulated step routes to a human for sign-off.
Answers every enquiry on the spot, confirms deposit, income basis, and timeline, and books only placeable cases into the broker's diary.
Chases payslips, bank statements, and ID, tracks what is outstanding, and escalates as the application or completion date nears.
Tracks product-expiry dates across your book and prompts clients ahead of time, so the remortgage stays with you.
Surfaces protection and general-insurance conversations at the right point, so cover and revenue are not left behind on a purchase.
How it works
On one call we map where mortgage brokers enquiries arrive, where they leak, and what each lost one is worth. You leave with a plan and a number.
A premium site signed off before any code, then the AI employees wired into your calendar and the systems you already run, with every regulated step approved by a human.
It goes live answering, qualifying, and booking. Then we monitor, report, and improve it, so the branch keeps getting better without you lifting a finger.
What it returns
To answer, so you win the case the first broker usually wins
Qualified for deposit, income, and timeline before booking
Remortgages prompted before product expiry, not lost
We have written up the mechanics behind these numbers: read what happens to an enquiry after the first five minutes and what an unanswered enquiry actually costs.
Straight answers
“Mortgage advice is regulated, an AI cannot give it.”
It does not advise or recommend products. It qualifies the case, collects documents, and books the appointment from your approved scripts, then hands the regulated advice to an authorised broker.
The scoping call checks your CRM and sourcing setup directly and names which steps connect and which need a manual handoff, so there is no surprise after you sign.
“Leads are expensive, I cannot risk a bot mishandling them.”
That is the point. It replies before a lead can cool, so fewer paid leads go cold, and it qualifies them so brokers stop wasting time. You can hear a sample before you commit.
Built to the standard
Built around UK mortgage regulation by default (FCA MCOB rules and Consumer Duty, no advice given by the agent, UK GDPR and PECR on every contact), with US and AU equivalents on request.
The agent stays inside scripts you approve, every regulated workflow is signed off by a human before it goes live, and we keep an evidence trail for inspection.
A recorded broker line and a chased document trail are both records with rules attached. Whether a recorded call needs consent under UK GDPR covers the lawful basis and what the caller has to hear first, and how the follow-up runs from a mailbox your team already uses covers the chasing that keeps a case moving between offer and completion.
The maths
Builds start from £3,500 with a managed AI workforce retainer, shown in your local currency. A standalone AI employee runs about £3,000 to set up plus £700 a month. The ROI calculator puts the recovered enquiries against that cost on your own numbers, so you see the payback before you commit.
The scope and the number are agreed in writing before work starts. The call is thirty minutes, no pitch.
One-off build for mortgage brokers. Workforce managed monthly thereafter. Use the calculator to see the payback on your own numbers.
Questions
Workflows are built around FCA conduct rules, the agent gives no advice and stays inside approved scripts, and every regulated step routes to an authorised broker for sign-off.
It tracks product-expiry dates across your book and prompts clients ahead of time, so the remortgage is booked with you rather than lost to a comparison site.
Yes. It chases payslips, statements, and ID, tracks what is outstanding, and escalates as deadlines approach, so cases do not stall waiting on paperwork.
It connects with common broker CRMs, and the scoping call confirms exactly what links to your sourcing system and what needs a manual handoff.
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Book a strategy call
We map where mortgage brokers enquiries arrive, the workforce that closes the gap, and the return it should make, then tell you exactly what we would build and what it costs. No pitch deck.
Know the scope and the number before you start.
The build is scoped and priced in writing before it begins, with the exclusions named, and the AI workforce is built and trained on your services and voice before it answers anyone. You commit to a defined piece of work, not to a promise.
Book a thirty-minute call
Pick a time straight from the diary. If you would rather write first, email us and a person replies, usually the same working day.