Blog · Local SEO

Local SEO.

Ranking across every town you serve, the right way, and turning that visibility into booked work.

The field notes

June 20266 min read

How to get your business cited by ChatGPT, Claude and AI Overviews

AI assistants now answer the questions your clients ask first. Here is how a service firm earns a named citation in ChatGPT, Claude and Google's AI Overviews, and what to do once it arrives.

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June 20266 min read

How clients find a local firm now: city searches and AI answers

Search results increasingly answer without a click, and AI assistants now recommend local firms by name. Here is what that changes for clinics and professional firms, city by city.

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May 20263 min read

Programmatic local SEO: how to rank in every town you serve

If you serve forty towns but rank in one, you are invisible to most of your market. Programmatic local SEO fixes that, the right way.

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