AI employee 01
The MSP Lead Qualifier
Answers new enquiries on the spot, confirms seat count, setup, and pain, and books only real-fit prospects into a scoping call.
Technology · IT Services & MSPs
IT Services & MSPs: every enquiry answered, qualified, and booked.
A prospect with a failing setup wants help now, and an existing client with a down system wants triage faster still. Your AI workforce qualifies new managed-services enquiries and routes support intelligently, day and night.
For IT services & MSPs, an Autonomous Digital Branch pairs a premium website with a managed AI workforce that captures, qualifies, and books every enquiry at every hour. An AI employee differs from a chatbot in one way that matters: it owns a defined job, qualifies and books end to end, and hands a briefed enquiry to a human, rather than answering canned questions on a page.
What the branch does for IT services & MSPs
01
Qualify the managed-services enquiry
Seat count, current setup, and pain are confirmed up front, so sales time goes on prospects worth a proper scoping conversation.
02
Triage and route support
Inbound requests are understood, prioritised, and routed to the right queue or escalation, so SLAs are protected out of hours.
03
Catch the renewal and the upsell
Contract renewals are prompted ahead of time and security or backup gaps are surfaced, so revenue and protection hold.
What the status quo costs
01
New managed-services enquiries arrive out of hours and go to whichever provider replies first, so qualified prospects are lost overnight.
02
Support requests land without triage, so urgent issues sit behind routine ones and SLA breaches creep in.
03
Sales engineers waste hours scoping prospects who were never the right size or fit for a managed contract.
04
Contract renewals and security-gap upsells slip through the cracks of a busy service desk, leaving revenue and risk on the table.
The workforce we build for IT services & MSPs
Not a single chatbot. A briefed team, wired into your calendar and the systems you already run, handling the front of house your practice could never staff at all hours.
Your branch, live
A briefed team for IT services & MSPs
4 AI employees, one front of house, no closing time.
Each role beside this owns a single job and runs it around the clock, wired into your calendar and the systems you already run. Every regulated step routes to a human for sign-off.
- The MSP Lead QualifierOn duty
- The Support Triage AgentBriefed
- The Renewal ReminderBriefed
- The Gap SpotterBriefed
The MSP Lead Qualifier is capturing, qualifying, and booking right now
AI employee 02
The Support Triage Agent
Captures and prioritises inbound support requests, routes them to the right queue, and escalates urgent issues to protect your SLAs out of hours.
AI employee 03
The Renewal Reminder
Tracks contract-renewal dates across your book and prompts the conversation ahead of time, so renewals are not left to the last minute.
AI employee 04
The Gap Spotter
Surfaces security, backup, and licensing gaps from your defined criteria, so upsell conversations happen before an incident forces them.
How it works
01
We map your enquiries
On one call we map where IT services & MSPs enquiries arrive, where they leak, and what each lost one is worth. You leave with a plan and a number.
02
We build the site and the workforce
A premium site signed off before any code, then the AI employees wired into your calendar and the systems you already run, with every regulated step approved by a human.
03
We launch it and keep it sharp
It goes live answering, qualifying, and booking. Then we monitor, report, and improve it, so the branch keeps getting better without you lifting a finger.
What it returns
Seconds
To answer new enquiries, so prospects do not go to a rival
Protected
SLAs held by out-of-hours triage and routing
On time
Renewals and upsell gaps surfaced before they slip
We have written up the mechanics behind these numbers: read the difference between AI employees and chatbots and why answering leads in seconds beats answering in hours.
Straight answers
What IT services & MSPs ask before they commit.
We already run a PSA and ticketing system, will this clash with it?
No. It sits in front of and alongside your PSA and ticketing, qualifying and triaging into the queues you already use. The scoping call confirms exactly how it connects.
Our clients expect human engineers, not a bot handling support.
Engineers still do the work. The agent captures, prioritises, and routes so the right ticket reaches the right engineer faster, especially out of hours, rather than replacing the team.
Is this just a chatbot?
No. Each agent owns a defined role, from qualification to triage to renewals, and routes briefed work into your systems, rather than answering canned questions on a page.
Built to the standard
Data and security handled to the standards clients ask for (UK: ICO and UK GDPR, Cyber Essentials, ISO 27001 aware; global: SOC 2 Type II aware), with client-data boundaries written into every proposal.
The agent stays inside scripts you approve, every regulated workflow is signed off by a human before it goes live, and we keep an evidence trail for inspection.
The maths
Builds start from £3,500 with a managed AI workforce retainer, shown in your local currency. A standalone AI employee runs about £3,000 to set up plus £700 a month. Most branches like this pay for themselves inside the first quarter on recovered enquiries alone.
Every build includes a 30-day AI trial: you watch it answering real enquiries before you commit. The call is thirty minutes, no pitch.
From
£3,500
One-off build for IT services & MSPs. Workforce managed monthly thereafter. Use the calculator to see the payback on your own numbers.
Questions
What IT services & MSPs ask us.
Yes. It connects with common PSA and ticketing platforms, and the scoping call confirms exactly what links and what needs a manual handoff.
It captures and prioritises every inbound request, routes it to the right queue, and escalates urgent issues immediately, so nothing sits unseen overnight.
Yes. It prompts contract renewals ahead of time and surfaces security, backup, and licensing gaps from your criteria, so revenue and risk are not left to chance.
Data and security are handled to the standards your clients expect, with ISO 27001 and Cyber Essentials aware handling, and the boundary is set out in the proposal.
More in technology
Run a different kind of practice? We go just as deep on these.
Book a strategy call
Thirty minutes on a branch for IT services & MSPs.
We map where IT services & MSPs enquiries arrive, the workforce that closes the gap, and the return it should make, then tell you exactly what we would build and what it costs. No pitch deck.
Start with the 30-day AI trial.
Every build includes a 30-day AI trial. You watch the AI workforce answer and qualify real enquiries before the monthly retainer begins, so you commit to what it actually does, not to a promise.